This guide has 15 chapters, in the same order as the Hongkong Land brand guidelines.
It starts with who we are, then the logo, colour and type, and ends with specifications for each item.
Our brand is made of a story, a mark, colours, type, layout and pattern. Every part does one job: helps families recognise Sprout at a glance.
We measure every design decision against three principles.
Bright, open, sunny
Clear everyday routines
Not: showy
Warm, kind, at eye level
Teachers beside children
Not: childish
Curious, hands-on, try again
Children learn by doing
Not: preachy
Seven parts work together. Use only one or two and the brand falls apart.
This is the story we tell families and the community: what we believe, what we promise and how we introduce ourselves.
Our tagline is our shortest introduction. It comes from the mark: a flower growing on a book.
Tagline awaiting school approval.To confirm
Two lengths of introduction. Pick by space available; don’t rewrite them.
The Sprout Creative Kindergarten is a Creative Kindergarten group school. In Island East, we help children aged 2 to 6 learn through play and books.
The Sprout Creative Kindergarten (Island East), formerly the Island East campus of Kendall International Preschool, has joined the Creative Kindergarten group and builds on its more than forty years of early-childhood experience.
We believe curiosity cannot simply be taught. It grows where children feel safe and warm, with books and play close at hand.
From Pre-Nursery to K3, we grow with children through purposeful play, hands-on building, reading and writing, and time outdoors.
Four messages sit behind everything we publish. Back each one with a real example.
Example: learning cause and effect with blocks and marble runs.
Example: daily reading-corner time.
Example: teachers kneel to look together.
Example: family sports day and parent workshops.
Safety and wellbeing come first; learning follows.
Questions matter more than answers; try again.
Teachers, parents and children on the same side.
Vision, mission and values are proposed drafts for school approval.To confirm
We speak the way our teachers do: bright, warm, curious and trustworthy. Never showy, never childish.
Notices, admissions flyers and social posts all share one voice.
Cheerful days, clear routines.
Teachers kneel to talk at eye level.
Ask first, then find out together.
Parents can see every step.
| Write this ✓ | Not this ✗ |
|---|---|
| You’re welcome to book a visit and meet our teachers. | The school cordially invites esteemed parents to visit. |
| Ming built a bridge from big blocks. It stood on the third try. | The children had a super amazing day!! |
| Hours and fees will be announced with 2027–28 admissions. | Unbeatable fees, best value in Hong Kong. |
| Please return the slip by 15 October. | Please return the slip ASAP, thanks for your cooperation. |
| Questions? Call the school office. | Should you have any queries, kindly contact the school. |
Adapted from the Hongkong Land house style for a kindergarten.
| Item | Style |
|---|---|
| Dates | 1 October 2026 (no 'st') |
| Times | 9:30am, 4pm (no space) |
| Money | HK$1,200 |
| Numbers | Spell out one to nine; numerals from 10 |
| Year groups | Pre-Nursery (PN), K1, K2, K3 |
Our logo is our signature. Used the same way every time, families recognise one Sprout on notices, uniforms and online.
The logo combines our symbol with the school name in English and Chinese. English sits above Chinese.
All logo use must be approved by the school office, which holds the master files.
Two versions. Horizontal is preferred; vertical only for tall or centred layouts.
The gap between symbol and name is 15% of the symbol width. The two text lines are left-aligned and match the symbol height.
Symbol: red box. Height = x.
Gap: 15% of the symbol width.
Name: green box, aligned top and bottom with the symbol.
Bilingual is standard. Single-language versions are for single-language materials only.
Single-language versions are split from the master artwork; confirm before use.To confirm
Leave at least 30% of the symbol width clear on every side. No text, photos or page edges inside it.
30% xIdeally the logo is 25–35% of the layout width. Never more than 50% or less than 20%.
Below these sizes the strokes of the name blur together.
| Use | With name | Symbol |
|---|---|---|
| Print A4 | ≥ 78 mm | ≥ 10 mm |
| Print A5 | ≥ 53 mm | ≥ 7 mm |
| Digital | ≥ 200 px | ≥ 50 px |
| Signage | ≥ 300 mm | — |
Place the logo in a corner, usually top-left or bottom-left. Only the vertical version may be centred.
Choose the version for its background. On photos, check the contrast first.
On busy photos, patterns and gradients, never use full colour. Use the white outline version.
| Situation | Version |
|---|---|
| Light ground | Full colour |
| Dark ground | Reversed |
| Light, simple photo | Full colour |
| Dark photo | Reversed or outline |
| Busy, colourful photo | White outline |
| Over people or objects | White outline |
| Dark uniform, merchandise | Reversed |
| Stickers | White outline |
Never alter the logo. Use only the master files from the school office.
Our symbol: a flower growing on a book. Each part means something; together they tell how a child grows.
Red ring for care, yellow for sunshine, green TS for growth.
The flower’s centre, and a small child’s head.
ck becomes a sprouting figure.
The book is the soil where growth starts.
In v5 the ring, sun and dot are redrawn as true circles, so the symbol stays crisp even at signage size.
| Part | of symbol width |
|---|---|
| Ring outer | 86.3% |
| Ring inner | 72.6% |
| Dot | 27.2% |
| Axis | dot, stem and spine on one line |
Use the symbol alone for badges, stamps, avatars and favicons. The full name must appear elsewhere on the same item.
Never split the symbol apart or add new elements.
Two typefaces, one for each language. Simple and clear, easy for parents to read.
Univers for all English text and numbers.
Noto Sans HK follows Hong Kong character forms and is free to use.
Use two weights only: Light for body, Regular for headings. No bold.
One scale for everything. Headings are at least twice the body size.
| Level | Size | Leading | Sample |
|---|---|---|---|
| Display | 36–44 pt | 1.1 | Sprouting |
| Heading | 20–24 pt | 1.2 | Four year groups |
| Intro | 13–14 pt | 1.5 | Our children learn by doing. |
| Body | 10–12 pt | 1.6 | Families are welcome to book a visit. |
| Caption | 8–9.5 pt | 1.45 | Photos courtesy of Creative KG |
When paired, English sits above Chinese, both left-aligned. Set Chinese about 10% larger so they look the same size.
Align text left. Only the vertical logo and short poster titles may be centred.
Our colours come from the mark: red, yellow, green and light green. Cream underneath lets them shine.
Cream, white and ink are our foundation. Most layouts are built on them.
Four brand colours for energy and growth. Print to the CMYK values exactly.
Brand colours can be used at 60%, 30% and 15% for charts and backgrounds.
Text needs enough contrast: at least 4.5 : 1 for body, 3 : 1 for large headings.
Cream and white take 60%, Growth Green 20%; the other colours are accents. One accent per layout.
Pick red or green as the poster’s lead colour.
Big red next to big green looks like a Christmas card.
Sun Yellow is for backgrounds and accents only.
Our layouts are left-aligned with generous space. Content stays clear and children’s photos lead.
We lay pages out like a magazine: every element has room around it.
Portrait A4 uses 6 columns; landscape and slides use 12. Margin = 6% of the short side.
Text and photos each get their own area. Text never sits on a child’s face.
Photos are rectangles. The open-book curve may form the bottom edge, echoing the mark.
Small details keep pages tidy: folios, rules and labels are always handled the same way.
Our pattern grows from the open book in the mark: page after page, in a calm rhythm.
One book per cell, alternate rows offset by half. Spacing = 1.6× the book width.
↓Use the pattern as a background or border band. Never under text or over children’s photos.
We photograph children in the moment: playing, trying, laughing. Always from their eye level.
A set needs wide, mid and close shots, like a complete story.
Each term’s photos should cover these six themes.
Natural light, bright frames, tidy backgrounds and a clear subject.
| ≥ 300 dpi · JPEG/TIFF | |
| Web | 2400 px · JPEG 80% |
| Social | 1080 × 1350 px |
| File name | 2026-10-01_K1_outdoor_01.jpg |
Materials should be durable, safe and warm to touch: cream paper, light wood and canvas.
Choose recycled or FSC-certified paper. Anything children handle must meet child-safety standards.
| Process | Use |
|---|---|
| Offset CMYK | flyers, booklets, posters |
| Screen print | totes, T-shirts, bottles |
| Embroidery | uniforms, caps (green or full colour) |
| Laser engraving | wood signs, trophies |
Letters, cards, notices and certificates are the Sprout families hold most often.
| Item | Spec |
|---|---|
| Size | 210 × 297 mm |
| Margins | ≥ 15 mm |
| Logo | Horizontal, top left; 55 mm (min 35 mm) |
| Details | 8 pt, Forest |
| Body | Noto Sans HK / Univers Light 10 pt |
| Footer | 5 mm green band (optional) |
| Paper | Cream uncoated 120 gsm |
| Size | 90 × 54 mm |
| Paper | White matt 300 gsm |
| Name | 8.5 pt Regular |
| Title, phone | 7 pt Light |
| Item | Spec |
|---|---|
| Header | 16 mm pattern band |
| Title | 18 pt Regular |
| Ref, date | 9 pt, grey |
| Body | 11 pt Light, 1.6 leading |
| Reply slip | dashed rule, bottom quarter |
Notices are made from a Word template held by the school office.Template to do
| Size | A4 + 5 mm |
| Cover | Growth Green, pattern on the top 60% |
| Tagline | Sprouting on a book, white Light |
| Logo | All white, bottom left |
| Size | A4 landscape |
| Logo | Vertical, centred |
| Paper | Cream 250 gsm |
| Border | 0.5 pt Growth Green rule |
Our mark leaves the page: on signs, banners, the website and phones.
| Material | Light oak + screen print |
| Logo | Horizontal, ≥ 300 mm |
| Room signs | Symbol + class name at 1.2 m |
| Roll-up | 850 × 2000 mm |
| Logo | Vertical, top quarter |
| Banner | White outline over photos |
| Header height | 95–100 px @1440 |
| Logo | Horizontal, about 56 px tall |
| Navigation | About, Learning, Programmes, Parents, Admissions |
| Language | 繁 · 简 · EN |
| Live | tsck.creative-kg.xyz |
The things families take home are our warmest touchpoints.
| Item | Spec |
|---|---|
| Canvas tote | Symbol screen print, 120 mm |
| White T-shirt | Left-chest embroidery, 60 mm |
| Water bottle | Symbol print, 50 mm tall |
| School bag | Front-pocket symbol, 40 mm |
| Staff ID | Green band, white logo |
| Exercise books | Cream cover + green band |
Children’s items must meet child-safety standards; no small detachable parts.
Use this text for press releases, partner documents and the website’s About page.
啟蒙創新幼稚園（港島東）是啟思幼稚園集團成員，前身為 Kendall International Preschool 港島東校舍。我們陪伴 2 至 6 歲的孩子，由幼兒班到高班，透過有目的的遊戲、動手建構、閱讀與書寫和戶外活動學習，承傳集團逾四十年的幼兒教育經驗。
The Sprout Creative Kindergarten (Island East), formerly the Island East campus of Kendall International Preschool, is a member of the Creative Kindergarten group. We welcome children aged 2 to 6, from Pre-Nursery to K3, who learn through purposeful play, hands-on building, reading and writing, and time outdoors, building on more than forty years of the group’s early-childhood experience.
Once these are confirmed, the guide can be finalised.
| # | Item |
|---|---|
| 1 | Switch the website to the artwork colours (#DA2928, #38984E)? |
| 2 | Add Forest #2A6B3A for small text? |
| 3 | Correct the poster spec 'A5 ≥ 530 mm' to 53 mm? |
| 4 | Tagline 'Sprouting on a book' and the vision, mission and values? |
| 5 | May single-language logos be used? |
| 6 | School phone, official web address and email? |
| 7 | Must the web header use SweiGothic Rounded? |
| 8 | Who holds the vector logo master files? |
This guide follows the structure and rule-writing of the Hongkong Land guidelines without using its logo or images. Application scenes are AI-generated with the school’s real artwork placed in.